27 Old Gloucester Street, London, WC1N 3XX.
T: 020 3384 2454 | F: 020 3393 8455 | E: info@lotus-analytics.com
You have chosen your media agency as a result of their skills and performance in their specific field. Similarly, our specific field is measurement and analysis.
Lotus will raise the performance of your media spend through a more thorough, impartial, and accurate analysis of which channels are driving value. We are auditors that provide you with an honest recommendation to improve your marketing activity. We are fully versed in the vast majority of tracking solutions: Google Analytics, DoubleClick, Omniture, Atlas, Coremetrics, Mediaplex, Webtrends, to name but a few.
Contact us to ensure your media spend is fulfilling its potential return.
Wouldn't it be great to spend less money on your online marketing yet achieve better results?
That's where we come in. Ask yourself these questions:
Unless you have a solution for all of them, then it's likely we can help your business.
Lotus has a partnered approach that provides the tools, the pragmatism and the expertise to increase the performance of your marketing budget. We achieve this through greater understanding of the performance of marketing channels, and which channels should be increased or decreased.
We monitor everything at the individual customer level. Everything leading up to, and everything after every sale. Our multi-device user tracking allows us to join up your user's actions over every device; whether they're at work, at home or on a mobile device. We include all channels in our customer view, including Natural Search (SEO) and Social media, and because it is a customer view, we also understand the lifetime value of each customer.
Lotus can evaluate the significance of all media leading up to a sale, to provide you with an understanding of the benefit or shortfall of every channel and message you use. Our specialist knowledge also goes beyond direct response to CRM, as our customer view allows us to understand the triggers that reactivate users or stimulate a higher transaction value.
Multiple third party tracking tags can mean that more than one of your partners can claim credit for the same sale. This can mean paying out multiple affiliate commissions, or media channels optimising to a false ROI, or CPA. Our tracking and de-duplication systems put a stop to this, but in a much fairer way than 'last-click wins'.
Since our system tracks everything at the customer level, it provides the perfect platform for making decisions on what content to present to each individual customer. We can create customer segments, personalisation profiles and behavioural logic to ensure that your customer experiences the most relevant site, CRM, and advertising content.
Reporting and measurement is all we do. We are specialists in this. Don't expect your media planners to be good at building reports. This also means we are completely media neutral, so we have only our client's best interests at heart when we make our recommendations.
